PCG Global Trade

Customer Overview

PCG Global Trade is a trusted provider of global sourcing, custom packaging, and supply chain solutions, leveraging over 20 years of industry experience. They offer a range of innovative products, such as the Dump Commander, which streamlines waste handling processes, and Custom Logo Metal Benches, ideal for businesses looking to enhance their brand with high-quality, customizable outdoor furniture.

PCG Global Trade’s core strength lies in its extensive relationships with manufacturers in Asia and Europe, allowing them to offer competitive pricing and reliable logistics to businesses of all sizes.

Challenges

PCG Global Trade were seeking to modernize their online presence and better showcase their expertise and product range. Additionally, their online marketing efforts, particularly for the Dump Commander and Custom Logo Metal Benches, needed to be optimized to reach the targeted audience.

Our Approach

• Website Redesign

  Mintorient revamped the PCG Global Trade website, making it more visually appealing and user-friendly. The new site emphasizes key services such as Global Sourcing, Custom Packaging, and Supply Chain Solutions while providing dedicated pages for their flagship products. Each product page was designed with clarity and ease of navigation in mind, ensuring that visitors can quickly access information and contact PCG for inquiries.

  The redesign also involved mobile optimization, ensuring that the site performs seamlessly across devices, catering to a global audience.

• Digital Marketing Campaigns

  Mintorient crafted Google and Meta ad campaigns tailored to highlight PCG’s niche products. Ads for the Dump Commander focused on industries such as restaurants, warehousing and facilities management, where the product’s ability to simplify waste management offers a clear value proposition. The Custom Logo Metal Bench campaign targeted businesses and institutions looking for branded, durable outdoor seating solutions.

These campaigns were designed to generate awareness and start a conversation with potential clients by driving traffic to product-specific landing pages.

Results & Insights

The initial campaigns are beginning to generate traffic and engagement. More importantly, PCG Global Trade now has a solid foundation with their new website and digital marketing efforts, positioning them for future growth. The revamped website has made it easier for potential clients to navigate services and inquire about products, enhancing the company’s online presence.

Key Takeaways

1. Tailored Solutions: Mintorient’s approach to both website development and marketing ensures that businesses like PCG Global Trade receive solutions that fit their unique needs.

2. Building for the Future: Redesigning the website and launching ad campaigns are part of a long-term strategy to drive growth. While still in early stage, the campaigns are starting to engage the right audience.

3. Product Spotlight: By focusing on specific products like the Dump Commander and Custom Logo Metal Benches, Mintorient helped PCG Global Trade target potential customers more effectively.

Conclusion

This case study highlights Mintorient’s expertise in transforming online presence and crafting targeted digital marketing campaigns for businesses. For PCG Global Trade, the combination of an enhanced website and carefully curated ad campaigns has laid the groundwork for future success. As the campaigns continue to run and evolve, we remain confident that our efforts will drive meaningful results in the near future.